Welcome back to the delicious world of Korean Pick! While taste is subjective, the 2024 sales numbers are in, and they don’t lie. We’ve got the official data revealing which snacks truly dominated the shelves and captured the hearts (and wallets) of the nation last year.
Ever wondered which snack is the undisputed king? From iconic chocolatey treats to uniquely savory crisps, this list is your ultimate guide to the snacks that Koreans bought the most in 2024. Get ready to discover your next obsession, backed by some seriously impressive numbers!
1. Choco Pie (초코파이) by Orion – The Undisputed Champion (Approx. ₩210 Billion)
Standing tall at number one is the legendary Choco Pie. Raking in an astonishing ₩210 billion in sales, this beloved treat is more than just a snack; it’s a cultural icon. Imagine two soft, cake-like biscuits sandwiching a fluffy marshmallow center, all lovingly coated in a layer of smooth chocolate. It’s a taste of nostalgia and comfort for many Koreans.
2. Turtle Chips (꼬북칩) by Orion – The Crunchy Contender (Approx. ₩178 Billion)
With an incredible ₩178 billion in sales, Turtle Chips have crunched their way into the number two spot. What’s the secret? Their unique, four-layered design creates an airy, super-crispy texture that’s utterly addictive. The most popular flavor is a delightful sweet corn soup, offering a perfect balance of sweet and savory in every bite.
3. Shrimp Crackers (새우깡) by Nongshim – The Timeless Classic (Approx. ₩150 Billion)
A true legend in the Korean snack aisle, Shrimp Crackers have been a bestseller for decades, and their ₩150 billion in 2024 sales prove their enduring appeal. These light, puffy crackers are made from real shrimp, giving them a distinct and savory umami flavor that’s hard to resist.
4. Binch (빈츠) by Lotte – The Elegant Indulgence (Approx. ₩145 Billion)
For those who appreciate a touch of elegance, there’s Binch. This popular snack features a crisp, buttery biscuit on one side and a rich, detailed chocolate molding on the other. It’s the perfect harmony of a classic biscuit and quality chocolate, making it a coffee break favorite and pulling in an impressive ₩145 billion.
5. Potato Chips (감자칩) – The Salty Staple (Approx. ₩142 Billion)
No snack list is complete without classic Potato Chips, and in Korea, they are a massive hit, collectively earning around ₩142 billion. Whether you prefer the original salted flavor from brands like Haitai or the diverse offerings from Lotte, the simple perfection of a thin, crispy, salty potato chip is a universal pleasure.
6. Ojingeo Jip (오징어집) – The Savory Sea Shape (Approx. ₩110 Billion)
This fun, grill-shaped corn snack boasts a unique squid flavor that is both savory and slightly smoky. Its playful shape and bold taste have made it a longtime favorite, landing it firmly in the top 10.
7. Honey Butter Chip (허니버터칩) – The Trendsetter (Approx. ₩105 Billion)
The legendary chip that sparked a nationwide craze! Its irresistible sweet and savory honey-butter seasoning continues to be a massive commercial success, proving it’s more than just a passing trend.
8. Yangpa Ring (양파링) – The Airy Onion Classic (Approx. ₩98 Billion)
These light, airy onion-flavored rings are beloved for the way they melt in your mouth. The subtly sweet and savory taste of onion makes them a uniquely delicious and popular choice.
9. Market O Real Brownie – The Decadent Treat (Approx. ₩95 Billion)
For a truly rich and indulgent snack, look no further. These fudgy brownies taste homemade, made with high-quality chocolate. They are a go-to for a convenient, café-quality dessert.
10. Ace (에이스) – The Perfect Dipper (Approx. ₩92 Billion)
A simple, crumbly cracker that holds a special place in Korean snack culture. Ace is famous for being the perfect cracker to dip into a hot cup of coffee, creating a simple yet blissful combination.